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Great service design at Premier Inn

I’m always impressed by the good service that me and my family get at Premier Inn.

We stayed at one in Portsmouth last summer. I made a list of all the little things that helped make the stay that little bit better.

The little touches…

This ain’t The Ritz

All the little touches add up to make a pleasant experience. We don’t need (or expect) five star treatment.

Premier Inn know they ain’t The Ritz, and they’re okay with that. They specialise in not being The Ritz.

They understand their customers well, and give them just what they need.