User research activity cards

Paper prototyping

GDS (Government Digital Service) have created this lovely set of user research activity cards. I spotted them stuck up on the wall at ONS (Office for National Statistics).

After a little bit of poking around online, I found the original file. So here’s the link and a round-up of the activities.

Download the GDS user research activity cards


  • Guided tour
  • Pop-up research
  • Sketch your idea
  • Conversation cards
  • Social network mapping
  • Affinity mapping
  • Card sorting
  • Think aloud
  • Write a diary
  • In their environment
  • Map your use
  • A day in the life
  • User persona
  • Paper prototyping
  • My user journey
  • Remote research